It’s a funny thing, but one of the key factors we’re finding at the moment is a definite need for discretion when organising events. Last year, we were finding our blue chip and financial institution events being pulled as the media frenzy went into overdrive and companies and banks just couldn’t be seen to be throwing their money around. Then it became frowned upon within companies to hold events when there had been redundancies and closures, a lot of clients felt it was in poor taste. And as for hospitality… well.
Fortunately, here at Pretty Clever we have an excellent track record in conference planning and facilitation of team building, and were able to weather the storm due to this, offering event solutions that were to a certain degree unaffected by the recession. But the market is shifting yet again…
Now we’re busier again, reflecting a marked rise in activity compared to the same months in 2009, but we’re being asked to be discreet. Hold the events, and even work with the same budgets, but don’t make it flashy. Don’t mention the incentive schemes being offered, don’t let on that it’s a five star venue…
We can work with this of course, and understand that with an economy in fragile recovery, it’s perhaps unwise to be percieved as a department head/PA/MD/CEO gaily flinging around pots of cash for fun, fun, fun. But there are ways of giving clients the very best meeting and event solutions in a discreet and sophisticated way, offering them the ROI the event demands, yet ensuring nobody’s nose is put out of joint by apparently cavalier spending! We’re always keen to support our clients and if being discreet is what’s needed, we’re completely up for that.
Is this something you’re finding in your own company? Welcoming comments on this one
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