In late November, the team behind Brighton’s groundbreaking new construction, the i360, signed a five-year landmark deal with the nation’s favourite airline, British Airways. As a result of this pretty clever partnership, the world’s tallest observation tower will now be known as The British Airways i360.
Did you know British Airways already employ 2,500 people who live in Sussex, many of whom reside in Brighton and Hove? Furthermore, by supporting the i360, the airline will be promoting Brighton and Sussex to the international tourism market. This is an exciting prospect for the business community and our sister DMC management company Clever Destinations, which introduces overseas clients to the area.
Brighton is already a major tourist destination, attracting 11 million visitors and more than 1 million international holidaymakers every year. It’s also one of our best-loved hotspots for events, with clients travelling from all corners of the country and even overseas to uncover its gems found nowhere else in the world.
The British Airways i360 is also opening as an event venue. The flexible conference and party spaces will consist of The Beach Hospitality Rooms, the 1866 Tollbooth, the Boardroom and the Pod. Hospitality Rooms will cater for 10 – 200 people and open onto a private beachside terrace with space for up to 1,000. Meeting rooms will hold 200 in theatre style and 38 in classroom. And if that isn’t enough, there’s going to be a 400 seater brasserie showcasing Sussex’s finest produce with panoramic views of the photogenic West Pier.
Use the hashtag #bai360 on social media to share photos of your own trip on the i360, and click here to book one of the many diverse event spaces for 2016.